At YCG we believe in the power of trust, intention, thoughtful planning, and disciplined execution to drive unparalleled results and optimize performance at every level - individual, team, and organization. We use the intentional change process as the framework for defining and driving the changes an organization is seeking.

The following are the steps involved in either Executive or Business Performance Coaching, to drive intentional change

Identify Desired Future State - The initial sessions with Erica whether, it's advisory or coaching, start with building trust and crystallizing the ideal future state, of the individual, team, or business


Determine Current State

  • Identify strengths

  • Discuss challenges

  • Discuss current ways of leading, living, communicating, and working

  • Share feedback the individual, team, or business has received on current performance


Action Planning - Build a plan to move from current state to desired future state


Execution - YCG will work with you and your team to drive the execution of this plan as desired through, coaching, advising, training, and fractional leadership.

The Coaching Process

Whether it's executive or business performance coaching, the process is framed by intentional change. We start with building trust, understanding purpose and vision and then assess current state. From there we build a plan and partner with our clients to execute that plan

What to expect

Whether you're looking to enhance individual, team, or business performance, YCG will help guide you through positive transformation, leaving those involved feeling an enhanced sense of well-being, purpose and intentionality, while driving exceptional business results.

Phase 1

Trust and Purpose


The initial sessions with Erica will include the following, focused on building trust and crystallizing your ideal future and sense of purpose:

  • Sharing your story – as much as you’re willing to share.

  • Exploring your strengths

  • Learning your core values

  • Reflecting on when you are at you’re best

  • Beginning to articulate your high stakes, “no holds barred”, vision for your life.

  • Beginning to work on articulating your purpose.

Phase 2

Current State


  • Feedback on how you feel you’re “showing up” today.

  • Discuss your current pressing challenges, or concerns that need to be addressed.

  • Review your current daily rituals, routines, and habits, including – sleep, nutrition, movement, focused work, recovery, time management, and energy management.

  • Feedback you have received from those in your work and personal life on how you are showing up today.

Phase 3

Build a Plan


  • Build a plan to help you move ever more towards your work and life aspirations

  • This plan will likely include changes to your daily and weekly routines and practices to build greater resilience– including:

  • Movement

  • Nutrition

  • Mindfulness

  • Time mastery

  • Radically intentional, focused work

  • Recovery time

  • Identification of feedback loops with trusted people in your life and work to support the changes you are making and give you feedback on the impact those changes are having on your performance in life and work.

Phase 4

Work The Plan


  • Coaching sessions will be used from this point forward to check in on your progress against your plan.

  • Erica will work with you to solve problems as they arise and remove obstacles that attempt to hinder your progress toward your goals and ideal life and work.

  • You will also receive support and guidance on how to tweak your daily and weekly routines and habits to continue to enhance your resilience and optimize your performance.

  • Life, as in work, and in coaching is a process of experiencing, learning, and adapting.  Erica will partner with you on this journey to support you in that process and will advise if/when a change to your action plan might make sense.

Confidentiality

Ms. Ishida views the coaching relationship as sacred.  All that is shared within the coaching conversations will be kept confidential, unless you, as the client, agrees and wishes to share specific details with someone from work or home.  Progress made in the coaching sessions, and resulting from those sessions, that is of interest to the client’s employer, can be discussed, but in ways that are thematic and not deeply personal, and only in ways and words that the client feels comfortable with sharing.